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ИнформацияКаким образом люди в белых халатах продвигали первые гамбургеры в США?

Каким образом люди в белых халатах продвигали первые гамбургеры в США?

Каким образом люди в белых халатах продвигали первые гамбургеры в США?

Современная индустрия фастфуда началась с американской компании White Castle, которая открылась в 1921 года и стала готовить гамбургеры. Для привлечения покупателей к диковинной еде были использованы принципы, применяемые и сегодня: устойчивая цена, чистота и прозрачность (посетители видят, как готовятся гамбургеры). Кроме этого, White Castle задействовала нестандартные ходы: например, специально нанятые люди в белых халатах в очереди создавали у людей впечатление, что даже врачи покупают гамбургеры.
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